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Institutional marketing is a term that refers to the promotion and branding efforts of organizations, institutions, or corporations. It focuses on creating a positive image and reputation for the entity in question, rather than advertising or selling specific products or services. This unique form of marketing aims to establish trust, brand recognition, and loyalty among […]
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Did you know that in today’s digital landscape, driving traffic to your website can make or break its success? The world of online marketing is fiercely competitive, with countless websites vying for attention from potential customers. However, the good news is that you don’t always have to rely on costly advertising campaigns to boost your […]
Google AdWords is an online advertising service that allows businesses to showcase their products and services on the search engine results page. It was launched by Google in October 2000, initially offering cost-per-impression (CPM) advertising. However, as the online advertising landscape evolved, Google AdWords introduced cost-per-click (CPC) advertising in 2002. CPC is a method where […]
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