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Word of Mouth Online: From WordofMouth to Worldwide Influence

In today’s digital age, where information flows at lightning speed and choices abound, consumers are more discerning than ever before. No longer swayed solely by flashy advertisements or clever slogans, they turn to a more trusted source: word of mouth. But this time, it’s not just restricted to hushed conversations over coffee or whispered recommendations […]

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Online Guerilla Marketing: Unconventional Tactics for Digital Success

In a world saturated with advertisements, where consumers are becoming increasingly immune to traditional marketing methods, a new breed of marketing has emerged – online guerrilla marketing. This innovative approach thrives on its unpredictability, using unconventional tactics and viral social media to capture the attention of a broader audience. With its creative capacity, small businesses […]

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Celebrity advertising: exploring its power in influencing consumers

In a world filled with endless scrolling and fleeting attention spans, capturing an audience’s interest has become an art form. Enter celebrity advertising, a tried-and-true method that has taken a compelling twist in the year 2021. As the pandemic halted the entertainment industry, stars from all walks of stardom found solace in the realm of […]