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Online Guerilla Marketing: Unconventional Tactics for Digital Success

In a world saturated with advertisements, where consumers are becoming increasingly immune to traditional marketing methods, a new breed of marketing has emerged – online guerrilla marketing. This innovative approach thrives on its unpredictability, using unconventional tactics and viral social media to capture the attention of a broader audience. With its creative capacity, small businesses […]

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Celebrity advertising: exploring its power in influencing consumers

In a world filled with endless scrolling and fleeting attention spans, capturing an audience’s interest has become an art form. Enter celebrity advertising, a tried-and-true method that has taken a compelling twist in the year 2021. As the pandemic halted the entertainment industry, stars from all walks of stardom found solace in the realm of […]