Tag: viewability display advertising

Viewability in Display Advertising refers to the measure of whether an ad is actually seen by users on a webpage. It has become a crucial concern for advertisers and marketers who invest significant resources in online advertising campaigns. With the vast growth of the digital landscape in recent years, ensuring that ads are viewable has […]

Viewability in Display Advertising refers to the measurement of whether an ad has actually been seen by users. It is a crucial metric for advertisers, as it helps determine the effectiveness of their campaigns and ensures that their ad spend is being utilized efficiently. In the age of digital advertising, where ads can appear at […]