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Viewability in display advertising is a crucial aspect of any online advertising campaign. It refers to the measurement of whether an ad is actually being seen by users on a webpage. In other words, it assesses whether an ad is viewable to a user when…
Viewability in Display Advertising refers to the measure of whether an ad is actually seen by users on a webpage. It has become a crucial concern for advertisers and marketers who invest significant resources in online advertising campaigns. With the vast growth of the digital…
<a class="wpil_keyword_link" href="https://froggyads.com/blog/viewability/" title="Viewability" data-wpil-keyword-link="linked">Viewability in Display Advertising refers to the measurement of whether an ad has actually been seen by users. It is a crucial metric for advertisers, as it helps determine the effectiveness of their campaigns and ensures that their ad spend is…