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Pricing strategy: it’s the secret ingredient that can make or break businesses. Choosing the right metrics to determine prices is crucial for success. In this article, we delve into the world of pricing, exploring the diverse range of metrics used in B2B and DTC businesses. Get ready to unlock the mysteries behind pricing strategies and […]
In the competitive world of marketing, pricing strategies play a crucial role in attracting and retaining customers. From setting prices based on competitors to enticing customers with discounted bundles, there are numerous tactics that businesses employ. Whether it’s conveying a sense of exclusivity or appealing to customers’ psychology, these strategies can make or break a […]