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What are push notifications and how do they work?

In a world saturated with smartphone apps, how do you ensure your mobile app stands out from the crowd? Enter push notifications – the secret sauce that keeps users coming back for more. But what exactly are push notifications? Put simply, they are tiny powerhouses of engagement that can elevate your app to new heights. […]

Competitor ads: Unveiling strategies to outshine their marketing

In the world of social media giants, competition is fierce and ever-evolving. One key battleground is the realm of ads, where platforms fight to attract advertisers and maximize their revenue. But what happens when a titan like Twitter starts to show cracks in its armor? A decline in ad revenue, plummeting ad-portal traffic, and a […]