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We Try Harder Slogan

The slogan “We Try Harder” has become synonymous with Avis, the well-known car rental company. But what does it really mean? This attention-grabbing slogan represents the company’s commitment to providing exceptional customer service and going above and beyond to meet their customers’ needs. The history of the “We Try Harder” slogan dates back to 1962 […]

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Marketing and Advertising

Avis We Try Harder Buttons

Avis, the global car rental company, introduced their iconic “We Try Harder” campaign in 1962. It became one of the most successful advertising campaigns in history, and was instrumental in transforming Avis from an underdog in the car rental industry to a major contender. One of the key elements of this campaign was the introduction […]