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We Re Number 2 We Try Harder

We Re Number 2 We Try Harder is a well-known slogan adopted by Avis Rent A Car in its advertising campaigns. The phrase originated in 1962, when Avis was attempting to establish itself as a competitor to the dominant Hertz corporation. Avis was struggling to capture a significant share of the market, and in an […]

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Marketing and Advertising

Avis Slogan

Avis Slogan is an iconic catchphrase that has been synonymous with car rentals for decades. The slogan, “We Try Harder,” was first introduced in 1963 and quickly became a rallying cry for the company. Avis was founded in 1946 and was the second-largest car rental company in the United States when they decided to create […]