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Philip Kotler is a renowned marketing expert and author who is widely regarded as the father of modern marketing. His book, “Marketing Management,” is considered one of the most influential and authoritative texts in the field. It has become a staple for marketing professionals and students alike, providing a comprehensive and practical guide to understanding […]
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Marketing Management Kotler Summary is a renowned book in the field of marketing. Authored by Philip Kotler, a prominent marketing guru, this book has served as a guiding light for marketers worldwide for decades. Its current significance is unparalleled, as marketing plays a crucial role in the success of any business, and the book provides […]
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