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In a constantly evolving world, the principles of marketing serve as the guiding light for businesses to navigate the unpredictable depths of consumer behavior. The seventeenth edition of the Principles of Marketing book takes a leap into the digital realm, shedding light on traditional and emerging marketing topics, while intertwining the role of technology through […]
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In this digital era, where the internet reigns supreme, the world of marketing has undergone a radical transformation. With the rise of online shopping and the power of social media, businesses now have unprecedented opportunities to reach and engage with their target audience. However, this new frontier comes with its own set of challenges. Enter […]
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