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Marketing and Advertising

Define Stealth Marketing

Stealth marketing, also known as buzz marketing or undercover marketing, is a strategy that aims to promote a product or service without the audience being fully aware of the marketing intention. It is a relatively recent development in the field of advertising, gaining significant popularity in the digital age. In today’s hyperconnected world, consumers are […]

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Ads Marketing and Advertising

Stealth Marketing

Stealth Marketing, also known as undercover or buzz marketing, is a form of advertising that involves promoting a product or service without the audience realizing they are being marketed to. It aims to create a buzz and generate word-of-mouth by subtly integrating promotional messages into everyday activities. This strategy has gained significant popularity in recent […]