Tag: social media advertising market share

Social media advertising market share has witnessed significant growth in recent years, becoming a crucial component of the online advertising industry. In today’s digital age, social media platforms have become part and parcel of our daily lives. From Facebook to Instagram, Twitter to LinkedIn, these platforms have revolutionized the way we connect, communicate, and consume […]

Social media advertising has become a dominant force in the online advertising industry, leveraging the vast reach and influence of social networking platforms to effectively target and engage audiences. As of 2020, it accounted for a staggering 28% of total digital advertising spending globally, according to Statista. This figure is projected to exceed 32% by […]