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In 2013, the advertising industry witnessed some of the most memorable and impactful campaigns of all time. One such campaign was the Dove Real Beauty Sketches, which aimed to challenge the concept of beauty and empower women. The attention-grabbing fact about this campaign is that it became the most-watched online advertisement ever with over 114 […]
Mica Marketing and Brand Management, a term often used in the realm of advertising and marketing, refers to the strategic processes involved in creating, promoting, and maintaining a brand’s image and reputation. This crucial aspect of marketing ensures that a brand effectively communicates its values, messages, and offerings to its target audience, thus building strong […]
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