Categories
Ads Marketing and Advertising

RTB Definition – What is Real-Time Bidding?

Real-time bidding (RTB) is the process of buying and selling online advertising impressions through an instantaneous auction. It allows advertisers to bid in real time on ad space, targeting specific audiences based on user data and behavioral patterns. This innovative approach revolutionized the digital advertising industry, enabling advertisers to reach their desired audiences more effectively […]

Categories
RTB

Real Time Bidding Definition: Empowering Advertisers with Dynamic Strategies

Imagine a world where every advertisement you see is tailored specifically to you – your interests, your preferences, your needs. Real-time bidding (RTB) brings that world to life, revolutionizing the way ads are bought and sold. In this fast-paced auction-based process, advertisers compete to win the coveted spot on a publisher’s webpage, ensuring that every […]