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A successful publicity campaign can make or break a company’s reputation and profitability. One of the most remarkable examples of this can be found in the public relations efforts of Johnson & Johnson during the Tylenol crisis in 1982. When cyanide-laced capsules were discovered in bottles of Tylenol, resulting in the death of seven people, […]
A publicity campaign is a strategic and planned effort to create a specific message or image about a product, service, or organization with the intention of capturing the attention and interest of a target audience. Best Publicity Campaigns are highly influential marketing tools that have been utilized for decades by businesses, governments, and non-profit organizations […]