Real-time bidding (RTB) protocol has revolutionized the world of online advertising. It is a technology-driven process that enables advertisers to buy ad impressions on websites in real-time, reaching the right audience at the right time. RTB Protocol has become an essential component of programmatic advertising, and its significance continues to grow in today’s digital landscape. […]
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Ever wondered how online advertisements magically appear on websites, targeting your interests with precision? You can thank the RTB protocol for that. This ingenious technology revolutionized the digital advertising world, enabling real-time bidding on ad impressions. Join us as we delve into the fascinating world of OpenRTB, a standardized version governed by the IAB Tech […]