Froggy Ads
Are you ready for the future of advertising? Programmatic DOOH (digital out-of-home) ad spending in the US is about to explode, with numbers doubling in 2020 and expected to reach an impressive $533.8 million by 2022. While programmatic adoption has been slower in the out-of-home space, it offers unparalleled flexibility and targeting capabilities. In this […]
Are you tired of struggling to find the perfect advertising solution for your website? Look no further than Media.net, the innovative member of Prebid.org. With their support for various media types, compliance with privacy regulations, and offering of Prebid adapters, Media.net has everything you need. Not to mention their floors module, first-party data support, and […]
In a strategic move that promises to shape the future of mobile advertising, Twitter has just announced the sale of its MoPub mobile ad platform to AppLovin. With a staggering $1.05 billion in cash, this deal signals Twitter’s intent to double its revenue to an impressive $7.5 billion by 2023. Meanwhile, AppLovin is set to […]
Welcome to the world of programmatic digital out-of-home (DOOH) advertising, where creativity meets precision targeting. With programmatic DOOH, advertisers can now deliver targeted and engaging campaigns, leveraging data triggers and leading demand-side platforms (DSPs). This innovative approach allows for coordinated multichannel campaigns and the possibility of mainstream media buys. However, challenges surrounding fragmentation and the […]
In the rapidly evolving world of advertising, direct display advertising and programmatic media buying have emerged as powerful tools for brands and publishers alike. The ability to reach target audiences with precision and efficiency has made programmatic advertising a force to be reckoned with, with predictions of reaching close to $33 billion in 2017. This […]
In the fast-paced world of online advertising, one method has taken the industry by storm: Real-Time Bidding (RTB). This innovative approach allows advertisers to bid on ad space in real-time, ensuring precise targeting and optimization for maximum effectiveness. However, as this method gains popularity, concerns about privacy and challenges on mobile devices have emerged. Join […]
In today’s fast-paced digital world, where attention spans are fleeting and competition is fierce, programmatic advertising has emerged as a game-changer. With its ability to harness the power of software to purchase and sell digital ads, this innovative approach has revolutionized the world of marketing. By precisely targeting and optimizing ad spend, programmatic advertising is […]
Traditional digital advertising methods often fall short when it comes to capturing the attention and trust of today’s savvy consumers. But there’s a new player in town: native programmatic ads. This dynamic duo combines the best of both worlds, creating an unstoppable force in the world of brand promotion. Join us as we explore the […]
In a rapidly evolving digital landscape, where every pixel counts, marketers are turning to programmatic advertising display to unlock the true potential of their ad campaigns. This revolutionary technology is reshaping the way brands connect with their audience, delivering targeted, personalized messages at scale. From boosting brand awareness to optimizing costs, join us on a […]
In the ever-evolving landscape of online advertising, Google has cemented itself as a major player with its DoubleClick Ad Exchange. But as advertisers look for ways to maximize ROI and control ad formats, they may find themselves facing some unexpected challenges. Enter Publift, a programmatic ad platform that offers a customizable solution to inventory overlap, […]