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Programmatic Buying For Dummies is a term that is making waves in the world of online advertising. But what exactly is programmatic buying? In simple terms, it refers to the use of automated technology, such as algorithms and machine learning, to buy and sell advertising space. This means that advertisers no longer have to manually […]
Programmatic buying is revolutionizing the world of online advertising. This innovative technology allows advertisers to efficiently reach their target audience, making it a crucial tool in the digital advertising ecosystem. If you’re new to the concept, allow us to shed some light on Programmatic Buying For Dummies. First and foremost, let’s define programmatic buying. It […]