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Online marketing

Programmatic Advertising Platform Definition In Marketing

Programmatic Advertising Platform is a powerful tool in the world of digital marketing that has revolutionized the way ads are bought and sold. By definition, it refers to the use of automated technology and algorithms to purchase and optimize digital advertising space in real-time. Programmatic…

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Ads

What Is Programmatic Advertising Platform

Programmatic advertising platform refers to the automated process of buying and selling digital ad inventory. It uses real-time bidding (RTB) to target specific audiences based on data and algorithms, allowing advertisers to optimize their campaigns and reach their target users more efficiently. Programmatic advertising has…