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The concept of product mix in marketing management is a crucial aspect of any business strategy. It refers to the range of products or services that a company offers to its customers. This can include different variations of a single product or a combination of…
Product mix in marketing management refers to the combination of products and services that a company offers to satisfy customer needs and wants. It encompasses everything that a company produces and sells, including tangible goods, intangible services, and even ideas. In today's fast-paced and highly…