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In a constantly evolving world, the principles of marketing serve as the guiding light for businesses to navigate the unpredictable depths of consumer behavior. The seventeenth edition of the Principles of Marketing book takes a leap into the digital realm, shedding light on traditional and emerging marketing topics, while intertwining the role of technology through […]
In today’s fast-paced world, consumers are no longer just looking for quality products and great deals. They are increasingly conscious of the impact their purchases have on the environment and society. This is where sustainable marketing comes into play. By aligning their brand values with eco-friendly and socially responsible practices, companies can not only attract […]