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In today's digital age, understanding the principles of marketing online is crucial for businesses seeking to thrive in the highly competitive market. With the rapid evolution of technology, consumer behavior has undergone significant changes, making it necessary for marketers to adapt their strategies. By grasping…
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In a constantly evolving world, the principles of marketing serve as the guiding light for businesses to navigate the unpredictable depths of consumer behavior. The seventeenth edition of the Principles of Marketing book takes a leap into the digital realm, shedding light on traditional and…
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