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Marketing Portfolio Management

Marketing Portfolio Management is a crucial strategy for businesses in the online advertising service or advertising network industry. It involves the systematic management of a company’s marketing portfolio, which consists of all the products, services, and marketing campaigns offered by the business. By effectively managing their marketing portfolio, companies can optimize their marketing efforts, increase […]

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IAB New Ad Guidelines: Boosting Engagement and Impact

In a world filled with never-ending ads clamoring for our attention, the Interactive Advertising Bureau (IAB) has arrived on the scene with a groundbreaking solution. Enter the IAB’s exciting new ad portfolio, an innovative approach to advertising that puts the user experience front and center. Say goodbye to annoying, disruptive ads and welcome a new […]

Advertising Photography: Techniques to Capture Attention and Drive Sales

In today’s visually-driven world, where attention spans are shorter than ever, the power of a striking image cannot be underestimated. Advertising photography, in particular, has the potential to captivate, compel, and convince audiences with its persuasive visuals. It is an art that goes beyond mere aesthetics, utilizing principles of visual design and psychology to effectively […]