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In the rapidly evolving world of marketing, finding the right combination of tactics to captivate customers is key. Enter the 4Ps of marketing, the magical recipe that has guided companies for decades. But is it time for an update? Join us as we explore the ever-expanding world of the 4Ps, uncovering the secrets behind product, […]
In today’s fast-paced and technology-driven world, the concept of marketing has evolved immensely. Consumers are more empowered than ever before, demanding personalized experiences and seamless interactions with brands. Philip Kotler, the renowned marketing guru, delves into the new era of marketing in his groundbreaking book, ‘Marketing 4.0: Moving from Traditional to Digital. In this compelling […]