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The digital revolution has transformed the way businesses operate and connect with their customers. In this era of advanced technology and increased internet usage, digital marketing has become a critical component of a successful business strategy. This holds true for the pharmaceutical industry as well,…
In the ever-evolving world of marketing, the pharmaceutical industry is no exception. Enter omnichannel marketing in pharma, a game-changer for digital marketing initiatives that aims to provide seamless customer experiences across multiple touchpoints. It requires cross-functional collaboration between marketing, sales, customer service, IT, and data…