Managed Markets Pharma refers to the field of pharmaceutical marketing that focuses on the complex and ever-evolving landscape of managed care organizations. In this context, managed care organizations include health insurance companies, pharmacy benefit managers (PBMs), and accountable care organizations (ACOs), among others. The goal of Managed Markets Pharma is to ensure that pharmaceutical products […]
Digital marketing in the pharmaceutical industry has revolutionized the way pharmaceutical companies reach out to their target audience. It has become an essential tool for promoting and selling pharmaceutical products in today’s digital age. Digital marketing in pharma refers to the use of digital platforms such as social media, search engines, email marketing, and online […]
In the ever-evolving world of marketing, the pharmaceutical industry is no exception. Enter omnichannel marketing in pharma, a game-changer for digital marketing initiatives that aims to provide seamless customer experiences across multiple touchpoints. It requires cross-functional collaboration between marketing, sales, customer service, IT, and data and analytics to understand customer behavior and preferences in order […]
In today’s ever-evolving digital landscape, the pharmaceutical industry has recognized the immense potential of harnessing the power of technology to revolutionize their marketing strategies. Pharma companies are rapidly embracing the world of digital marketing to ensure their products and services reach the right audience, generate valuable leads, and cultivate stronger relationships with healthcare professionals. This […]