Categories
Marketing

The Power of Emotion: Advertisements That Use Pathos

Advertisements that use pathos have the power to penetrate our emotions, leaving a lasting impression. Through captivating storytelling, these ads evoke feelings of joy, love, and empathy, effortlessly tugging at our heartstrings. Whether it’s Coca Cola’s heartwarming connections or Heineken’s comical exploits, get ready to be captivated by the emotional journey that lies ahead. advertisements […]

Categories
Marketing

Advertisements using ethos: the power of ethical persuasion

In a world inundated with countless advertisements, it seems like capturing the attention of consumers has become a never-ending battle. However, advertisers have a powerful tool at their disposal: ethos. By utilizing the persuasive power of credibility and character, these masterminds of marketing are able to create compelling advertisements that resonate with consumers on an […]