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In a fast-paced digital landscape, staying ahead of the competition has become the holy grail for advertisers and publishers alike. In this era of endless possibilities, harnessing the power of technology is no longer a choice, but a necessity. And that’s where 152 Media comes into play. With their cutting-edge AI technology – SIMON AI […]
In the dynamic and fast-paced world of performance marketing, algorithms reign supreme. Advertisers must navigate the mysterious realm of algorithmic optimization, putting their trust in complex systems they may not fully comprehend. But are these algorithms always working in the best interest of advertisers? Enter Maor Sadra, CEO of INCRMNTAL, who sheds light on the […]
In today’s fast-paced digital world, where information is just a click away, finding platforms to effectively advertise and reach the right audience can be a daunting task. However, amidst the cluttered landscape, one powerful tool stands out: Yahoo Gemini. While the term may sound enigmatic, Yahoo Gemini is a game-changer for advertisers, offering a unique […]
In the vast universe of digital marketing, where countless stars shine, there is one constellation that stands out – AdCanopus. Like the mythical giant, AdCanopus has been a trusted guide for advertisers and agencies alike since 2014, offering a tailored approach to performance marketing. With their expertise, they have helped countless brands soar to new […]
In today’s digital age, where our fingertips hold the power to instantly connect us to a world of endless possibilities, mobile apps have become an integral part of our everyday lives. But, with millions of apps vying for our attention, how does one app rise above the noise and catch our eye? Enter, AppLift – […]
Are you curious to know which brands are willing to pay the big bucks for influencer sponsorships? FYPM has conducted an extensive study, ranking the highest and lowest paying brands in the performance advertising realm. Brace yourself, because some of the results may surprise you. Household names like Walmart and Nike topped the charts, while […]
In a rapidly evolving digital world, staying up to date is the key to unlock extraordinary experiences. When it comes to the realm of browsing, Yahoo has been an enduring titan, providing users with a wealth of information and entertainment for decades. However, while Yahoo’s stellar performance and user-friendly interface are renowned, it is imperative […]
In today’s digital era, driving traffic to your website is essential for success. But not all traffic is created equal. From organic visitors who stumble upon your site through search engines, to referral traffic coming from other websites, and even paid advertisements that lure in potential customers, there are numerous strategies to skyrocket your web […]
With the rapid growth of online shopping, businesses are increasingly reliant on effective advertising strategies to reach their target audience. And when it comes to online ads, Google has always been at the forefront. Enter Google Ads Shopping, the digital marketing tool that revolutionized the way businesses promote their products. But wait, there’s more! Brace […]
In the rapidly evolving world of online advertising, publishers are constantly on the lookout for innovative solutions that can enhance their revenue streams. Enter AdPushup – a game-changer in the realm of ad optimization. With its comprehensive suite of tools and features, AdPushup empowers publishers to take their clickthrough rates to new heights and skyrocket […]