RTB Open Source: Revolutionizing Programmatic Advertising for Enhanced Efficiency

Discover the power of open-source with OpenRTB! As a groundbreaking project by IAB Tech Lab, OpenRTB sets the standards for the dynamic world of digital advertising and marketing. With its master branch for past releases and a develop branch for ongoing work, this open-source gem is revolutionizing the industry. Dive in and explore the possibilities! […]

The Power of Open Source Demand Side Platforms: Boosting Advertising Efficiency and ROI

Are you curious about the inner workings of the advertising world? Look no further than Eyevinn Technology, the go-to experts in video and streaming. They’ve developed an open source Demand-Side Platform (DSP) that will unveil the mysteries behind this complex industry. With a default mockup agent using Open RTB, this educational tool is a must-read. […]