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Cost per thousand impressions (CPM) is a popular metric used in online advertising to determine the cost effectiveness of campaigns. As the name suggests, CPM calculates the cost per one thousand impressions of an ad served to potential customers. By understanding this metric, advertisers and ad networks can make informed decisions about advertising spend and […]
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Cost per thousand (CPM) is a widely used metric in the world of online advertising that measures the cost an advertiser pays for every one thousand ad impressions served. It allows advertisers to gauge the effectiveness and reach of their campaigns. An attention-grabbing fact related to CPM is that it originated in the print media […]
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