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In the ever-evolving world of marketing, the pharmaceutical industry is no exception. Enter omnichannel marketing in pharma, a game-changer for digital marketing initiatives that aims to provide seamless customer experiences across multiple touchpoints. It requires cross-functional collaboration between marketing, sales, customer service, IT, and data and analytics to understand customer behavior and preferences in order […]
In today’s rapidly evolving digital landscape, successful retailers understand the importance of omnichannel marketing. With more than one-third of Americans embracing omnichannel shopping, it has become imperative for businesses to deliver seamless experiences across various touchpoints. However, many retailers make the mistake of investing in new technologies without fully understanding their value or considering customer […]