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Online Behavioral Advertising (OBA) is a targeted advertising strategy that relies on the tracking of individuals’ online behavior to deliver personalized ads. By analyzing the websites users visit, the searches they perform, and the content they engage with, OBA allows advertisers to serve relevant advertisements to specific individuals, making it a highly effective tool for […]
Did you know that every day, millions of people go online and interact with various websites, social media platforms, and mobile applications? These interactions leave behind valuable data about their preferences, interests, and behaviors. This data is the fuel that powers online behavioral advertising (OBA), a revolutionary marketing technique that has transformed the digital advertising […]