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We Re Number 2 We Try Harder

We Re Number 2 We Try Harder is an advertising campaign launched by the car rental company Avis in the 1960s. The campaign quickly became iconic and had a lasting impact on the advertising industry. The attention-grabbing fact related to this topic is that the campaign’s slogan “We’re Number 2 We Try Harder” was a […]

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We Re Number 2 We Try Harder

We Re Number 2 We Try Harder is a well-known slogan adopted by Avis Rent A Car in its advertising campaigns. The phrase originated in 1962, when Avis was attempting to establish itself as a competitor to the dominant Hertz corporation. Avis was struggling to capture a significant share of the market, and in an […]