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Chartboost and AdMob are two major players in the online advertising service industry, specifically focused on mobile app monetization. Both platforms provide developers with the opportunity to earn revenue through ads, but they differ in their approach and features. Chartboost, founded in 2011, was one of the first platforms to offer direct deals between advertisers […]
Mobile Game Advertising Networks have revolutionized the way advertisers reach their target audience in the digital age. These networks specifically focus on promoting and advertising mobile games to users through a variety of channels. The growth and popularity of mobile gaming, coupled with the increasing usage of smartphones, have made mobile game advertising networks an […]
Cost Per Thousand Impressions (CPM) is a widely used measurement in the online advertising industry to determine the cost effectiveness and reach of an advertising campaign. CPM represents the cost incurred by advertisers for each thousand impressions (or views) of their ad. This metric has been used for decades and has evolved in response to […]
Marketing Best is a term that has gained significance in the world of online advertising services and advertising networks. It refers to the best practices and strategies that can be employed to optimize marketing campaigns and achieve the desired results. Effective marketing is crucial for businesses in today’s digitally-driven world, as it helps them reach […]
The Amazon Publisher Network (APN) is a thriving online advertising service provided by the e-commerce giant, Amazon. It has gained significant prominence in the realm of digital advertising, offering lucrative opportunities to both website owners and advertisers. APN allows website owners to monetize their platforms by displaying Amazon’s ads, while advertisers benefit from the vast […]
In App Traffic refers to the traffic generated within mobile applications. As the popularity of smartphones continues to rise, the usage of mobile applications has skyrocketed. This has led to a significant increase in the amount of in app traffic in recent years. In app traffic is an important aspect of online advertising, as it […]
Google Display Network (GDN) is an online advertising service provided by Google that enables businesses to display their ads on a vast network of websites across the internet. It reaches over 90% of global internet users, making it a highly effective platform for advertisers to reach their target audience. GDN offers various ad formats, including […]
Online advertising terms are the building blocks of the digital advertising landscape. In order to navigate this world effectively, marketers and advertisers need to understand the language and concepts that drive online advertising campaigns. From acronyms like CPM and CPC to industry-specific terms like retargeting and attribution, a solid grasp of these terms is essential […]
Mobile Advertising Pdf refers to the practice of utilizing mobile technology to deliver advertisements to users in a portable and convenient manner. It has rapidly gained popularity in recent years and is now considered an essential component of online advertising services and advertising networks. In today’s digital age, it is estimated that there are over […]
Social networking sites advertising has become one of the most prominent and influential forms of online advertising in recent years. This marketing strategy involves promoting products or services through social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. With millions of people using these platforms daily, social networking sites advertising offers a unique opportunity […]