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Modeling Conversions In Online Advertising

Online advertising has become a booming industry in recent years, with companies investing heavily in digital marketing strategies to increase their online visibility and drive conversions. One crucial aspect of online advertising is modeling conversions, which helps businesses understand their customers' behavior and make data-driven…

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Modeling Conversions In Online Advertising

Modeling conversions in online advertising is a crucial aspect of any successful digital marketing campaign. By definition, conversion modeling refers to the process of using historical data and statistical techniques to predict and understand patterns in consumer behavior that lead to desired actions, such as…