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In a rapidly changing business landscape, it’s crucial for firms to stay ahead of the game when it comes to their marketing strategies. Enter the Marketing Mix – a powerful toolkit designed to help companies achieve their marketing goals. But there’s more to it than just the well-known 4Ps strategy… Discover the fascinating world of […]
In a world where competition is fierce and consumers are spoilt for choice, organizations are constantly looking for ways to gain a competitive edge. Enter the marketing mix framework, a powerful tool that has revolutionized the way companies approach their strategies. Dating back to 1960, this framework, with its four Ps—Product, Price, Place, and Promotion—has […]