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Guerrilla marketing tactics refer to unconventional and low-cost strategies used by businesses to promote their products or services. This form of marketing relies on creativity, imagination, and a deep understanding of the target audience. It is meant to catch consumers off guard, create buzz, and…
Web banner design is a crucial aspect of online advertising. It involves creating visually appealing and informative banners that grab the attention of users and encourage them to click on the ad. In today's digital age, where people are bombarded with online ads, creative web…
Pop-up ads have become synonymous with the internet browsing experience, and while they may have seemed innovative at first, they quickly became a nuisance for online users. These ads, designed to grab the viewer's attention by appearing in a new browser window or as an…
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Did you know that Principles of Marketing by Philip Kotler is considered the "Bible" of marketing? This iconic textbook, now in its 13th edition, is a comprehensive guide that covers the fundamental principles of marketing. Offering a deep dive into marketing theory and practice, this…
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