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Mass communication in marketing refers to the dissemination of messages to a large audience through various communication channels. This type of communication allows companies to promote their products or services to a wider audience, increasing brand awareness and driving sales. In today’s digital age, managing mass communication in marketing has become even more crucial for […]
Advertising and public relations are powerful tools in today’s world of mass communication. With the ability to reach large audiences through mediums such as radio, television, and newspapers, advertising is a non-personal way to persuade people to buy products, services, and ideas. On the other hand, public relations focuses on building relationships and managing communication […]