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Introduction Email marketing isn’t just surviving—it’s thriving as one of the most effective ways to build customer relationships. But what’s changed is how campaigns are created and delivered. Generative AI has moved from being a novel experiment to becoming the engine that powers hyper-personalization, real-time optimization, and creative efficiency. Within platforms like Marketo, AI […]
Marketo Basics is a fundamental aspect of online advertising services and advertising networks. It refers to the essential knowledge and skills required to effectively utilize the Marketo platform, which is a widely used marketing automation software. Originating in 2006, Marketo was founded by B2B (business-to-business) marketing experts. It quickly gained popularity due to its ability […]