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A Framework for Marketing Management, written by Philip Kotler, is a renowned and widely-used textbook in the field of marketing. This comprehensive guide provides marketers with a strategic approach to planning and implementing effective marketing campaigns. First published in 1967, this book has continually evolved…
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A marketing manager is a key player in any advertising service or advertising network. As technology and online platforms have evolved, the role of a marketing manager has become increasingly crucial in reaching and engaging with target audiences. The marketing manager is responsible for developing…
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Digital Shopper Marketing is a rapidly growing marketing strategy that targets consumers at the point of purchase in the digital realm. This strategy specifically focuses on leveraging digital platforms to influence consumer behavior, drive sales, and enhance brand loyalty. With the rise of e-commerce and…