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YouTube advertisement has become an integral part of the online advertising landscape, offering businesses and advertisers a powerful platform to reach a vast audience. Did you know that YouTube boasts over 2 billion logged-in monthly active users? This staggering figure highlights the immense potential YouTube advertisements hold in terms of audience reach and engagement. Since […]
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Online Marketing Certified Professional (OMCP) is a renowned certification program that validates the expertise of professionals in the field of online marketing. It serves as a significant credential that indicates a person’s knowledge and skills in various disciplines of digital marketing. The program is widely recognized and respected by industry leaders and has become a […]
General Digital is a highly influential player in the advertising industry. Established in 1998, General Digital has evolved into one of the leading online advertising services, known for its advanced targeting capabilities and expertise in delivering effective marketing campaigns. With a vast network of publishers and advertisers, General Digital connects brands with the right audience […]
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An Ad Network refers to a platform that connects advertisers with publishers in order to facilitate the buying and selling of online advertising space. On the other hand, SSP, short for Supply Side Platform, is a technology platform that helps publishers manage and optimize the selling of their online advertising inventory. Understanding the differences and […]
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