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The marketing process plays a crucial role in the success of any business, as it is essentially the blueprint for attracting and retaining customers. From creating awareness about products or services to building brand loyalty, marketing is a dynamic and ever-evolving field. In the context…
The Expanded Model of the Marketing Process is a framework that provides a comprehensive approach to successfully executing marketing strategies and campaigns. Developed by academics and industry professionals, this model takes into account the evolving nature of marketing in the digital age. It recognizes the…