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Marketing is the backbone of any organization's success in today's competitive world. It has evolved from being a sales-focused department to a strategic function that drives the growth and profitability of businesses. Simply put, marketing organization refers to the structure and arrangement of people, resources,…
Global marketing organization structure refers to the setup or framework that multinational companies adopt to coordinate and manage their marketing activities across multiple countries and regions. It is a crucial aspect of any global company's operations as it helps ensure consistency in brand messaging, effective…