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A Ph.D. in Marketing Management in India is an advanced degree program that focuses on building expertise in marketing strategies and management techniques. This field has gained significant traction in recent years, thanks to the rapid growth of the digital advertising industry in India. As businesses increasingly rely on online platforms to reach their target […]
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Marketing Management Kotler 15th Edition is widely regarded as one of the most authoritative textbooks in the field of marketing. It serves as a comprehensive guide for marketing professionals, students, and aspiring marketers looking to understand and implement effective marketing strategies. This edition, updated to reflect the constantly evolving digital landscape, remains a relevant and […]
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Philip Kotler Marketing Management is a widely acclaimed book in the field of marketing that has revolutionized the way businesses approach their marketing strategies. Written by Philip Kotler, a renowned marketing expert and professor, this book has become the foundation for marketing education and practice worldwide. Nowadays, with the rise of online advertising services and […]
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Management in marketing refers to the process of planning, organizing, and controlling marketing activities to achieve organizational goals and maximize profitability. It involves the strategic allocation of resources, the coordination of various marketing functions, and the effective utilization of marketing tools and techniques. The rapidly evolving digital landscape has made effective management in marketing more […]
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