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Concepts in Marketing Management According to the American Marketing Association, marketing can be defined as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." It is a vital component…
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Traditional marketing management focused primarily on the 4Ps: product, price, place, and promotion. However, in today's digital landscape, the traditional approach is no longer sufficient. A new philosophy has emerged, one that puts the customer at the center of marketing efforts. This philosophy is known…
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