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Marketing Management Philosophy Kotler

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Philip Kotler is often referred to as the "Father of Modern Marketing Management." His philosophy and approach to marketing have greatly influenced the field and have become the foundation for many marketing strategies and practices today. Let's take a closer look at the Marketing Management…

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What Is Marketing Management Philosophy

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Marketing management philosophy refers to the strategic approach adopted by companies to manage their marketing and advertising efforts in order to achieve their business objectives. It involves identifying target markets, analyzing consumer needs and preferences, developing marketing strategies, and monitoring and adjusting marketing activities to…