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Impact factor is a widely recognized metric used to evaluate the relevance and influence of scientific journals within a particular field or discipline. In the context of marketing, there are several reputable journals that have been instrumental in advancing the understanding of consumer behavior, advertising…
Marketing Journals Online, also known as digital marketing journals, refer to the collection of scholarly articles and research papers related to various aspects of marketing that are available online. These journals have become an integral part of the advertising industry, as they provide valuable insights…