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Marketing Function Definition

Marketing function can be defined as the set of activities and processes that a company undertakes to promote and sell its products or services. In today’s digital age, marketing plays a crucial role in creating brand awareness and driving customer engagement for online advertising services and advertising network companies. In recent years, the marketing landscape […]

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Managing The Marketing Function

Managing the marketing function is a critical aspect of any successful business, especially in today’s digital age where online advertising services and advertising networks play a vital role. Marketing is the process of promoting and selling products or services, and managing this function is all about effectively planning, implementing, and controlling the activities that bring […]