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Did you know that online marketing has been around for more than two decades? It all started back in the mid-1990s when the internet began to gain widespread popularity. Businesses quickly realized the potential of this new platform and started exploring ways to promote their products and services online. This gave birth to the concept […]
In a constantly evolving world, the principles of marketing serve as the guiding light for businesses to navigate the unpredictable depths of consumer behavior. The seventeenth edition of the Principles of Marketing book takes a leap into the digital realm, shedding light on traditional and emerging marketing topics, while intertwining the role of technology through […]