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Managing Integrated Marketing Communications is a critical aspect of any successful online advertising service or advertising network. It involves coordinating the various promotional tools and channels available to marketers in order to deliver a consistent and compelling message to the target audience. This seamless integration…
Designing and managing integrated marketing channels is a critical aspect of any successful online advertising service or advertising network. Integrated marketing channels refer to the strategic coordination and management of various communication channels to ensure a consistent and unified message is delivered to the target…